How to Conquer Social Media When You Feel Overwhelmed
If you’re new to social media, it can be hard to know where to start.
There are so many social media platforms out there—Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest…just to name a few. You can and should have a presence on all of them.
You need to be consistent with a single platform to win. What happens is you get your accounts all set up on Twitter, Facebook, and Instagram and you start posting. It’s going great. You post consistently for a week and then suddenly “real life” happens. Suddenly, you have all these social media accounts that need tending to but you also have to handle a broken water heater and issues with an escrow account. Best case scenario you’re on social media overload. Worst case scenario you forget about your accounts completely and they are left neglected.
This is like having a store that’s never actually open. People walk by and look in the window but no one is there. Then, they stop visiting you. In fact, they forget about you completely.
So here’s what you need to do to avoid this (very common) situation:
Know Your Audience and Pick a Platform
Think about your audience and figure out which platform is best suited for them. Facebook leans towards the over 30 crowd. Instagram is a bit of a younger audience. Snapchat definitely has a millennial audience. Pick ONE platform. You likely already have a Facebook account (who doesn’t!?). That might be the best place to start.
Focus Your Attention on ONE Platform
You are going to focus time and energy towards that ONE platform. You need to post several times a week. A post, a photo, Facebook Live, a relevant article, a video, a tip… there are a ton of options. Do this for five to seven weeks. Yup, five to seven weeks. It’s not hard. That’s 20-30 total posts. You can even plan out what you are going to post so you don’t have to think about. Start collecting tips and thinking about content that might be interesting to your audience.
Step Up Your Game with Micro-Content
Now that you have completed a month or two of Facebook and you feel pretty comfortable, move over to Instagram. Instagram is great for what is known as micro-content—reprurposing content into more bite-sized, digestible images. I like to use Canva to put text on images and make graphic posts.
Keep the consistency with Facebook and add a post a week to Instagram. Do this for a couple months. Rinse and repeat.
If you get one takeaway from this post, it’s BE CONSISTENT. Do it. Be consistent!