How To Use Coupons To Grow Your Real Estate Network
No matter who you are or where you come from, there is one thing that is universal: everyone loves saving money. Coupons have been around since the dawn of time…well, not really, but pretty close. The reason that coupons were created, and why they still exist, is because people love getting a deal. I was definitely guilty of purchasing books of coupons for my clients and expecting my business to thrive. The problem was that these coupon books didn’t have my personal touch and so I wasn’t getting any residual business.
Instead, what I decided to start doing was create my own coupons for clients with a personal touch. As I’ve mentioned, a huge component to my success as a realtor was by building rapport with vendors. Whether it was creating a relationship with the local pizzeria, or the neighborhood locksmith, building rapport with these businesses fueled my referral machine. Also, by building relationships, I was able to negotiate exclusive discounts that I could pass to my clients. When I created my own coupons, my clients knew that they were getting these great deals because of me.
Going back to the pizza example, the owner, Mr. G, knew that I could help him generate business. He was willing to offer a free pizza coupon for my clients to use. In addition, I was able to brand this coupon with my logo. Clients would think of me when they were eating free pizza. Little by little, I established enough relationships with local vendors where I could give out awesome coupons that my clients actually WANTED to use. Eventually my vendor network got so big, and I had so many great coupons, that I was able to create my own personalized book of exclusive discounts. My clients actually looked forward to receiving.
I’m not suggesting that you go out and create your own personalized book of coupons overnight. But you DEFINITELY NEED TO START BUILDING RAPPORT RIGHT NOW. There is no reason why you can’t start with a few vendors and work your way up to where you want to be. Once you have 25 vendors that you’ve established rapport with, then you can set your sights on your own coupon book. Just remember, coupons on their own will not create more business; YOU need to make the coupons work FOR you to generate more business.
I grew my business strictly by referrals. I had a system in place called Ty’s 35, designed to wow every single client I had. I’m going to share my system with you, week by week, so you too can start working by referral. No more door knocking, no more cold calling, no billboards, and no advertising.