If we were exactly the same, if we had the same tools, the same marketing plan, if we offered the same properties; how would you set yourself apart from me or from any other Realtor for that matter? Do you know what makes you stand out? Do you know your value?
If you and I offer exactly the same thing, I guarantee I would get the client because I can articulate my value. You could be the best Realtor in the world but if you can’t tell the consumer why you are better, you’re sunk. Not only do you need understand your value but you need to be able to articulate that to the consumer.
Ok, now prove it: leave your top value prop in the comments below!
For Part II of this series, please go HERE.
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